Our Custom Product Configurator now has a Responsive Interface!
A custom product configurator needs to have controls that are easy for the end user to define exactly what flavor of your product they desire. Options that are not possible at a certain size, material, or whatever the criteria may be, should not be shown until they are really an option. An interface must be developed that is both easy to use and does not allow mistakes to occur by having ineligible options presented to the customer.
As part of the process of developing your configurator, we will extract that information from you in order to create a compelling interface that responds to customer inputs to hide, show, or alter the available options based on real-world product parameters. The goal is to always show the fewest options possible at any given time while always having the full range of options readily available. 4 to 6 options at a time is ideal — any more and you risk what social psychologists call choice overload. This is why Amazon only lists six items in their “customers who bought this also bought section.” Social Triggers has more on that subject, but when you think about your own experiences online, you likely click away from a form that pops up where there are zillions of fields, or a page with a huge amount of options for a certain product all presented at once. Read more ›